Subliminal Message In’s Logo

Written By Steven Chang  |  Marketing  |  0 Comments

Take a look at’s logo:

Pretty simple, and elegant. Notice the arrow?

Truth be told I didn’t even realize the hidden message behind the arrow until my 9 year son pointed out, “Dad, Amazon’s got everything from A to Z. Look at the logo!”

Subliminal or not, it was a pretty clever observation.

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The roles I play: Husband, Dad, Son, Brother, Friend, Programmer, Investor, Trader, Marketer, Student, Teacher, Leader, Follower, Influencer